Showcase

Campaign: Two Fingers to Breast Cancer

WPP company(s):
RKCR/Y&R London
Client:
Breakthrough Breast Cancer
Value:
£500,000
Breast cancer poster showing people with their fingers crossed

Overview

#2Fingers2BreastCancer raised awareness and funds for Breakthrough Breast Cancer by asking people to make a donation then paint two nails pink, pose and pass the message on.

Results

  • 2m social media hits.
  • 10 million social media impressions.
Breast cancer poster showing people with their fingers crossed