Campaign: The RGB News

WPP company(s):

Geometry Global

Client:

Observator

Value:

€1.3m

Overview

Results

• 1.4m Romanians reached within four weeks.
• Blood donations increased by 80% within six weeks.

Awards

• Grand Prix at the Golden Drum International Advertising Festival.
• Golden Drum 2014: 2 Golds and 1 Silver.

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