Showcase

Campaign: Special Olympics Antwerp 2014

WPP company(s):
LDV United
Client:
Special Olympics Games
Value:
€56,000

Overview

In September 2014, the Special Olympics were held in Antwerp. LDV United raised awareness of the event through a campaign featuring famous Belgian athletes, adjusted to look like Special Olympians.

Results

  • 4 hours of TV coverage on main TV channels and 3 hours of radio coverage.
  • 780 print articles.
  • 6,500,000 digital impressions.
Poster showing an athlete from the special olympics