Showcase

Campaign: Seat Belt Crew

WPP company(s):
Ogilvy & Mather Advertising, Mumbai
Client:
Channel V – WithU app for Motorist safety

Overview

Results

  • 2.1m views of the video in just 4 days.
  • 4.7m views on YouTube in just 5 months.

Awards

  • 2015 Effie Awards – Silver.
Seat belt crew video screenshot showing women pretending to put their seat belts on