Showcase

Campaign: La Marató 2014, malalties del cor

WPP company(s):
Ogilvy and Mather Publicidad Barcelona
Client:
La Marató 2014 de TV3
Value:
$80,000

Overview

Spain’s annual telethon La Marató de TV3 raises funds for medical research. This year’s campaign, supported by Ogilvy & Mather Barcelona, focused on heart disease, the main cause of death in Catalonia and throughout the world.

Results

  • Donations exceeded €11 million – the largest per person amount raised by telethon in Europe.
La Marato poster