Showcase

Campaign: KYSS – Know Your Status Stage

WPP company(s):
Wing New York
Client:
Lifebeat
Value:
$50,000

Overview

Results

  • All 500 concert tickets were sold
  • Testing at the local centres rose by over 300%.
  • 60% of the participants were tested for the first time and 98% said they would get tested again.
  • Other KYSS concerts are planned in other US cities.
KYSS poster

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