Showcase

Campaign: KYSS – Know Your Status Stage

WPP company(s):
Wing New York
Client:
Lifebeat
Value:
$50,000

Overview

In the US, over 1,000 people aged between 13 and 24 are infected with HIV every month and 60% of them don’t know they carry the virus. To raise awareness about the importance of getting tested, Wing organised the KYSS concert (Know Your Status Stage). The only way to get tickets for the concert was to get tested in one of the mobile centres across New York City.

Results

  • All 500 concert tickets were sold
  • Testing at the local centres rose by over 300%.
  • 60% of the participants were tested for the first time and 98% said they would get tested again.
  • Other KYSS concerts are planned in other US cities.
KYSS poster