Showcase

Campaign: Josh Cares Digital Event Marketing

WPP company(s):
Rockfish
Client:
Josh Cares
Value:
$50,000
People outdoors

Overview

Josh Cares provides comfort, support and companionship to seriously ill children whose family can’t be with them in hospital. This campaign helped raise awareness and support for the Josh Cares annual Food Truckin’ fundraising event.

Results

  • $33,000 raised, double the previous year’s total
  • 1,500 attendees, double the previous year’s turnout
  • 1,200% increase in Twitter follows
Food Truckin' for Josh cares logo