Showcase

Campaign: Have you CHECT?

WPP company(s):
Wunderman London
Client:
Childhood Eye Cancer Trust (CHECT)
Value:
£100,000

Overview

Retinoblastoma is a deadly eye cancer which predominantly affects young children. Wunderman created four interactive posters using innovative reflective ink to show parents and carers how they can detect the early signs of the condition.

Results

  • Reached 3.7m people in Brazil, the United States and South Korea.
  • YouTube video viewed 1 million times.
  • 200,000 impressions on Facebook and 4,000,000 impressions on Twitter.

Awards

  • 2015 One Club Awards: Best in Mobile, Gold Pencil.
A poster showing a person with blue eyes