Showcase

Campaign: Freedom to…

WPP company(s):
Pride in London
Client:
Clarion Communications London
Value:
£20,000
Pride bus

Overview

“Freedom To...” was Pride in London’s 2014 campaign theme for its annual festival for the gay, lesbian and bisexual community. Clarion Communications helped Pride in London raise awareness of its corporate sponsorship packages among potential partner organisations and supported the Pride communications team in raising public awareness in the run-up to, and during, Pride Week.

“Pride in London’s #FreedomTo campaign was absolutely inspired”
Boris Johnson, Mayor of London

Results

  • Highest ever Pride attendance
  • 63 million Twitter impressions, a 440% increase on the previous year
  • £3.9 million worth of media coverage generated reaching 39 million people