Showcase

Campaign: Driving Community (2014 Tribute to Excellence)

WPP company(s):
Team Detroit
Client:
Arthritis Foundation
Value:
$500,000
A booklet with some cloth wrapped around it fastened with a button

Overview

The Arthritis Foundation is the largest non-profit contributor to arthritis research in the world.

For its annual fundraising event, Team Detroit created a unique brand, promotional materials and video which communicated to donors, volunteers and the community the positive impact their contributions make to those suffering with arthritis.

Results

  • $1m raised compared with $250,000 the previous year.