Showcase

Campaign: Amy’s Army

WPP company(s):
POSSIBLE Los Angeles
Client:
The Amy Van Dyken Foundation
Value:
$120,000
Amy's army website screenshot

Overview

Amy Van Dyken, a former Olympic athlete, set up Amy’s Army, a charitable Foundation to help people adjust to life with a spinal cord injury. POSSIBLE created the new Foundation’s brand, vision and marketing for its launch.

Results

  • Traffic to the Foundation’s website went from 0 to over 10,000 visitors per day.
  • 5.6m viewers reached with news of the Foundation’s launch via coverage on NBC.
Amy's army website screenshot