Campaign: Amy’s Army

WPP company(s):: POSSIBLE Los Angeles
Client:: The Amy Van Dyken Foundation
Value:: $120,000

Overview

Amy Van Dyken, a former Olympic athlete, set up Amy’s Army, a charitable Foundation to help people adjust to life with a spinal cord injury. POSSIBLE created the new Foundation’s brand, vision and marketing for its launch.

Results

Traffic to the Foundation’s website went from 0 to over 10,000 visitors per day.
5.6m viewers reached with news of the Foundation’s launch via coverage on NBC.

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