Campaign: Climate Reality Project

WPP company(s):

WPP Group, George Patterson Y&R Sydney, Blue State Digital NYC, Maxus Global, Y&R NYC, The Futures Company, The Glover Park Group, GroupM Trading Group, PPR Australia, JWT NYC, Hogarth, Ogilvy & Mather Shanghai, Grey London, and affiliate company VICE.

Client:

Al Gore

Overview

Results

• 1m dollar budget.
• 95m global reach of campaign.
• 87 countries submitted thousands of videos.
• 8 young people selected to be the voices of their generation on climate change.
• 160 heads of state saw our video at the opening ceremony of the UN Climate Summit.

Previous campaign

Full showcase

Next campaign