Campaign: Climate Reality Project

WPP company(s):
WPP Group, George Patterson Y&R Sydney, Blue State Digital NYC, Maxus Global, Y&R NYC, The Futures Company, The Glover Park Group, GroupM Trading Group, PPR Australia, JWT NYC, Hogarth, Ogilvy & Mather Shanghai, Grey London, and affiliate company VICE.
Al Gore



  • 1m dollar budget.
  • 95m global reach of campaign.
  • 87 countries submitted thousands of videos.
  • 8 young people selected to be the voices of their generation on climate change.
  • 160 heads of state saw our video at the opening ceremony of the UN Climate Summit.
Why? Why not? poster showing a girl looking sad Why? Why not? poster showing pollution being emitted and a wind farm Why? Why not? poster showing Sarah Palin and Back Obama and his daughter Why? Why not? poster showing a political assembly and a mosquito