Showcase

Campaign: #UpForSchool

WPP company(s):
The Partners London
Client:
A World at School
Value:
£24,000

Overview

#UpForSchool is a global initiative from charity A World at School which aims to make global education a number one priority. A campaign, uniting people and organisations from over 80 countries, was launched to end the barriers preventing children going to school which include poverty, work, early marriage, conflict, attacks on schools, exploitation and discrimination. The Partners London worked with the charity to come up with the campaign idea, name and brand in the hopes of creating the worlds largest petition and getting every child into school and learning.

Results

  • 5,244,176 supporters have signed the petition.
People holding up tshirts