Showcase

Campaign: Missing Ones

WPP company(s):
VML São Paulo
Client:
Minesterio Publico de Estado de São Paolo
Value:
$120,000

Overview

Every day, up to 60 people disappear in the state of São Paulo and many of them are children. Missing Ones campaign raised awareness of the issue and encouraged people to share any information that could help find missing people.

Results

  • Following the campaign, 57 people were found: 23 alive and 25 deceased.
Missing ones poster showing a worried mother and dots around a child holding a balloon