Campaign: Break the Barrier

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1:26
WPP company(s):
The Brand Agency, Perth
Client:
St John Ambulance

Overview

Results & Awards:

  • Enrolment to first aid training increased by 34%
  • 1,250,000 online views
  • Effie Awards 2015: 1 Silver, 2 Bronze
  • London International Awards: 1 Silver
  • D&AD Awards 2015: 1 Silver