Campaign: #NotATarget

WPP company:
VML New York
Client:
United Nations

Overview

This global campaign for the United Nations World Humanitarian Day brought the true stories of civilians and humanitarian workers in conflict zones to millions of people via social media and TV, print and outdoor.

Results & Awards:

  • 166m views.
  • $1m in free media.
  • 2.5m social actions taken.
  • 222,000 conversations on social media.
  • 16 - peace