Showcase

Campaign: Organs

WPP companies:
Y&R São Paulo and Y&R London
Client:
Gabriel
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Overview

  • 3 - health wellbeing

Y&R São Paulo and Y&R London created three posters for the non-profit organisation, Gabriel. The striking visuals deliver a clear message: if you don’t donate your organs they are simply going to waste. The campaign was also shared on social media.

Results:

  • 1m increase in the number of registered donors.
  • 2,000 shares on social media.