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Pro bono
work 2015
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WPP Annual Report & Accounts 2015
WPP Sustainability Report 2015/2016
WPP Pro bono work 2015
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Introduction – from our CEO
About our pro bono work
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Environment
Health
Communities
Human rights
The arts
Education
Pro bono work - PR companies and media agencies
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Pro bono work - PR companies and media agencies
Campaign:
Pride Heroes
WPP company(s):
Clarion Communications London
Client:
Pride in London
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Results & Awards:
20% increase in attendance compared to 2014
Reached 1,000m across all media and social channels
Over 1,020 pieces of coverage generated during the Pride Festival
Campaign:
1% for Equal Chances
WPP company(s):
MediaCom Budapest
Client:
Real Pearl Foundation
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Results:
1,300 views of the website of which 90% were new clicks
Raised £13,944 in donations for the Foundation, double the value of 2014
Campaign:
StopChildPorno
Play
1:26
WPP company(s):
These Days Wunderman Belgium
Client:
ChildFocus
Value:
€75,000
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Results:
Over 12,000 visitors to the website
Reached 3.7m people via media outlets
Reached over 1.8m people via social efforts
Campaign:
Music for a Cause
WPP company(s):
Burson-Marsteller India
Client:
Genesis Foundation
Value:
$225,000
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Results:
17,185,979 people viewed the print coverage
Facebook followers increased by 57.5%
118% increase in YouTube Likes
Twitter followers increased by 80% in one year
Total funds raised increased by 32%
Campaign:
CancerCare/Help and Hope
WPP company(s):
Ogilvy CommonHealth Worldwide
Client:
CancerCare
Value:
$1,007,040
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Result:
Over 60,000 impressions
Campaign:
Girls on the Run
WPP company(s):
Hill+Knowlton Strategies Washington DC
Client:
Girls on the Run
Value:
$25,000
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