Pro bono work - PR companies and media agencies

Campaign: Ungiven Gifts

WPP company(s):
Grey Melbourne
Client:
Transport Accident Commission
A white helmet with a label with a message on it

Results

  • Road deaths fell to the lowest level in 90 years.

Awards

  • Cannes Lions 2014 – Gold Creativity Lion.
  • Cannes Lions 2014 – Silver
  • Cannes Lions 2014 – Bronze use of Promo & Activation Use of Promo & Activation
  • Cannes Lions 2014 – Silver use of Promo & Activation of Product & Service
Knitting gear with a label with a message on it

Campaign: Homeless Lights

WPP company(s):
Ogilvy & Mather Tokyo
Client:
ADOT.com

Results

  • More than 1 Million views on YouTube and Facebook
  • More than 16.8 Million Impressions
Homeless person with lights around him

Campaign: Siftung “FÜRS LEBEN – für Organspende"

WPP company(s):
Ogilvy & Mather Berlin
Client:
Deutsche Stiftung Organtransplantation
A person on a hospital bed in a train station

Results

  • 18,000 donor cards and apps downloaded
Pages of a magazine showing a person on a hospital bed in a train station

Campaign: Drive to Hunger

WPP company(s):
Wunderman3 Chicago
Client:
AARP

Results

  • TV broadcast media coverage worth $68,000,000 in equivalency value
  • 835,000,000 media impressions
  • $3,800,000 raised from individual and corporate donations
  • 4,000 volunteers attended seven community meal packing events
A racer standing on his car being cheered by the crowd

Campaign: Return of the Ashes

WPP company(s):
Ogilvy & Mather Bangkok
Client:
Royal Forest Department, Caran Dache & Forest Fire Control Division
Ash art installation

Results

  • 1,000 charcoal sets sold in 2 weeks
  • 60 million earned media impressions
  • Thai government promised to funding and monitoring

Awards

  • Clio Awards, 2014 Design Environmental Silver
  • Cannes Lions 2014 - Bronze Promo & Activation Lions

Campaign: Please Don’t Text and Drive

WPP company(s):
Ogilvy & Mather Cape Town
Client:
Volkswagen
Please don't text and drive poster

Results

  • 2,000 "shares" on Facebook

Awards

  • D&AD In-Book, 2014
  • Cannes Lions Silver 2013
  • Cannes Lions Bronze, 2014
  • One Show Merit, 2014
  • Loerie Award Silver, 2013
Please don't text and drive posters Please don't text and drive posters

Campaign: Orange Babies "Borrowed Time"

WPP company(s):
Quirk South Johannesburg
Client:
Orange Babies

Results

  • 2,382 views in the first 3 days with no paid media.
  • Currently 11,047 views across 129 countries.
A woman holding her baby up with sun behind her