Artist information

Our 4 strategic priorities

New markets, new media, data investment management and the application of technology, and horizontality

NEW MARKETS: BRICs (Brazil, Russia, India and China) ad spend $m. 2007: 47,445; 2008: 56,632; 2009: 59,438; 2010: 68,842; 2011: 78,218; 2012: 86,934; 2013: 95,922; 2014: 104,189; 2015: 113,657. Our target: Increase the share of revenues from faster-developing nations to 40-45%. Are we on target? 2006: 21%; 2011: 29%; 2014: 30%; 2020: 42.5%
NEW MEDIA: Global digital ad spend $m. 2007: 45,286; 2008: 54,351; 2009: 60,174; 2010: 70,050; 2011: 82,026; 2012: 94,656; 2013: 109,529; 2014: 126,771; 2015: 148,535. Our target: Increase the share of revenues from new media to 40-45%. Are we on target? 2006: 21%; 2011: 30%; 2014: 36%; 2020: 42.5%

 

Data investment management and application of technology. 2005: 20GB per person; 2006: 25GB per person; 2008: 75GB per person; 2009: 117GB per person; 2010: 178GB per person; 2012: 423GB per person; 2013: 620GB per person; 2015: 1,179GB per person (Source: IDC: The Digital Universe of Opportunities). Our target: Maintain the share of more measurable marketing services to 50%. Are we on target? 2006: 21%; 2011: 30%; 2014: 36%; 2020: 42.5%

 

HORIZONTALITY: Client service - Media Investment Planning, Creative & Implementation, Brand Communications, Mobile/Social Data/Analytics, Advertising, Design & Point of Sale, Sustainability Counsel, Promotions & Activation, PR, Digital & Social Media, Insight & Strategy. Our target: Advance ‘horizontality’ by ensuring our people work together for the benefit of clients. Cross-Group client teams: 2010: 10; 2014: 46. 38,000+ people work on our top 40 accounts.