Report by Lynn O’Connor Vos, chief executive officer
Lynn O’Connor Vos, chief executive officer
ghg (greyhealth group) achieved significant growth again in 2014 (achieving double-digit levels across three of our US offices) fueled by assignments in oncology, women’s health, vaccines, animal health, dermatology and health technology. The agency launched several new pharmaceutical products, and created innovative campaigns in smoking cessation, women’s health and vaccines.
We added new multichannel partners and services to meet the demands of the changing health landscape. We are addressing global health legislation changes, including the US’s Affordable Care Act, with value-based positioning and health-outcomes models of care. New senior leaders joined us, most notably Ben Ingersoll in the role of chief creative officer, to elevate our creative work around the world.
It’s a very exciting time to be in healthcare marketing. Innovation, entrepreneurialism and customer-centricity rule the day, creating tremendous promise for consumers worldwide. The evolution of health IT, exponential growth in wearables, mobile dominance, and consolidation across pharma and health-delivery systems have created unprecedented opportunities for ghg.
We believe Communication is the Cure™, and we are actively investing in research and platforms to make this belief a reality. Our leadership team is comprised of change agents, who speak, publish, and establish initiatives (code-a-thons, Health Spoken Here forums, etc.) in order to engage health and technology influencers. ghg launched Stream Health with our WPP partners, bringing together 200+ leaders in health, wellness, technology, digital and communications. This first health ‘unconference’ was a dynamic event. Attendees shared ideas, technology platforms, strategies and business plans that addressed the changing world of health, wellness and healthcare delivery.
ghg also continued its strong tradition of philanthropy in 2014. We contributed our strategic guidance and innovative creative to the Jed Foundation, Jericho Project and the Helen Keller Foundation. We formulated a digital strategy for INMED Partnerships for Children, and continued to support Text4Baby, the most successful mobile health initiative in the US.