Issue and goals   Summary of progress in 2010 Our plans
The impact of our work
The social and environmental impact of our work for clients is a key CR issue for WPP. We aim to be a centre of excellence for environmental and social communication.
  Our companies continued to advise clients on corporate responsibility and sustainability issues, and published research on related topics. Continue to support our companies and to promote their sustainability expertise.
Marketing ethics
We expect all work by WPP companies to comply with marketing codes and regulations, and for our companies to identify and manage any ethical risks associated with client work.
  84,238 employees took our online ethics training. Our Ethics Committee met monthly to discuss any ethical issues related to client work. Many professionals from our companies participated in industry groups and helped to develop and evolve marketing codes of practice. Continue to protect WPP’s reputation by taking decisions at the appropriate level.
Continue to comply with all laws and industry codes governing marketing material and to improve standards and measurement in marketing practice.
Privacy and data protection are priority issues for all our companies and we aim to meet best practice standards.
  We held a series of road shows and produced a series of briefing documents to improve employee understanding of privacy issues. We are reviewing the privacy and data protection clauses in our supplier and client contracts.
We collaborated with others in our industry to improve privacy standards and ensure that information is accessible to consumers.
Introduce a global training module for privacy to be completed by all WPP employees.
We aim to attract and retain the most talented employees from all backgrounds.
  Women accounted for 31% of Board members/executive leaders, 48% of senior managers and 54% of total employees.
Participated in The Gender Equality Project to help establish a new methodology for assessing progress on gender equality.
41 nationalities represented among WPP Leaders and Partners, the senior echelon of our business.
£48.9 million invested in training and wellbeing.
Continue to support our companies’ talent recruitment and retention and to improve standards and measurement in employment.
We are committed to reducing our impact on the environment. Climate change is our priority and our goal is to make WPP a low-carbon Group.
  Our carbon footprint was 261,004 tonnes of CO2, an increase of 4% over 2009. Our carbon footprint per head was 2.51 tonnes, down 1.7% on 2009 and 23% lower than 2006.
WPP was ranked 22 out of 350 in the FTSE CDP Carbon Strategy Index Series.
Group strategies now in place to manage waste and water use at key locations.
Reduce per head carbon intensity to 1.2 tonnes by 2020 (from 3.3 tonnes in 2006).
Establish preferred suppliers of recycling services in major markets.
Reduce water consumption by 20% per capita by 2015 at 11 offices in areas of water scarcity.Source 50% of paper from recycled sources by 2015.
Social investment
Our companies are encouraged to undertake pro bono work for not-for-profit organisations involved in tackling social and environmental issues and to support good causes through donations and employee volunteering.
  Our social investment was worth £14.3 million compared with £14.9 million in 2009. This is equivalent to 1.7% of reported profit before tax and includes direct cash donations to charities of £5.0 million and £9.3 million worth of pro bono work. In addition, WPP media agencies negotiated free media space worth £20.2 million on behalf of pro bono clients. Continue to make a significant contribution to good causes through pro bono application of our marketing skills and direct donations to charity.