Sudler and Hennessey
Report by Jed Beitler
Chairman and chief
executive officer worldwide
udler & Hennessey celebrated its 75th
anniversary by producing a big idea that will
ensure great talent for decades to come: S&H
implemented a global apprenticeship for 75
college graduates and provided two months of training
and real-world work experience – and a stipend.
Additionally, two initiatives were launched: Science &
Learning, an education and training model led by Louisa
Holland, to help clients strategically leverage critical data
to secure stronger positions for their brands; while Rob
Rogers was appointed to lead promotional efforts for Sudler
New York and Sentrix Communications Healthcare, to
execute plans with a fresh attitude and new talent, and
a new business effort.
S&H implemented a global
apprenticeship for 75 college
In the realm of recognition, Chris Duffey was appointed
a juror at Cannes Lions Health, two Sudler New York
teams were named among the top 10 Young Lions Health
finalists, and BeLive, the first wearable and app to track
pain in real-time, won 18 awards, including Sudler’s
first-ever Cannes Lion; IntraMed was honored with the
MAHF’s Digital Pioneer Award.
Rounding out the year’s activities, S&H acquired the
San Francisco-based digital specialist shop, Viscira,
expanding the range of interactive solutions and technology
horsepower, and new senior leadership was appointed in
Australia and Japan.