How we're doing
Report by Stan WoodlandChief executive officer
MI/Compas is a leading healthcare media planning and buying firm, and we’re on a mission to become an indispensable partner to each and every client. As we worked to redefine the agency-client relationship, taking on accountability for our clients’ business goals, and even putting our own money behind some client initiatives, we gained the notice of WPP, which acquired CMI in March 2016. The company’s upward trajectory of growth continued with the winning of several competitive RFPs and an industry-leading client retention rate, allowing CMI/Compas to sustain an average annual revenue growth of more than 30% per year over the last four years. Among the growth drivers were a full launch of our Drive® offering, comprising best-in-class healthcare SEM/SEO and social media capabilities. CMI/Compas also expanded our customers’ insights offerings with robust quantitative and qualitative research about the physician audience.