Report by Steve Harding
Global chief executive officer
n just our third full year of operation, we continued to strengthen our core capabilities, expand key clients and grow our reputation. We made significant progress in making our way of working consistent across the network, attracting top talent, and winning new assignments from both current clients and new ones.
We added two key leaders to our global management team in 2016. Fadi Shuman joined as global chief digital officer to consolidate our digital and ecommerce assets and help us achieve our vision of becoming a device-agnostic, omni-channel expert in ecommerce. Diana Cawley was appointed regional CEO for Asia Pacific, bringing a deep understanding of brand activation and shopper marketing to the region. She will oversee a transformation from executional activation to more strategic, creative, and digital activation in Asia, and especially in China where she is based.
For the key clients we service in multiple markets, we focused on building resilient team structures to further support the globalization of the accounts. The hiring and placing of new Global Client Leaders and local teams strengthened our client relationships, resulting in considerable growth on Unilever, Coca-Cola and Emirates, among others.
For key clients… we focused on building resilient team structures to further support the globalization of the accounts
build our reputation on our ability to change people’s behavior in ways that drive conversion for our clients’ brands, we continue to be validated by the response we receive from new prospects. In 2016, we welcomed many new clients to our roster, including Chase, Kimberly-Clark Professional and Electrolux.
All told, we have a strong proposition, business momentum, solid partnerships with clients and WPP agencies, and a passion for creating campaigns that convert brand equity into action.