Report by Jon Cook
Global chief executive officer
On every conceivable level, the pulse of VML has never been stronger. From the second consecutive year of Advertising Age A-List honors – naming VML as one of the top five most influential and impactful agencies in the entire industry – to the most creatively awarded year in our history, it’s undeniably the most productive and prosperous period in our 25-year history.
VML’s global network credentials have never been stronger, equally balancing creative capabilities, technology proficiency and strategic thinking. We enjoyed our best-ever showing at Cannes, with a record number of Lions and shortlists – spanning a dozen diverse categories, Lead Agency recognition in the Forrester Lead Agencies Wave report, Leader ranking in the Gartner Magic Quadrant for Digital Agencies study and much more.
We’ve strengthened Most Important Partner relationships by leading clients through brand, technology and consumer engagement transformations. Whether it be through expanded experiences for long-standing partners such as Bayer, Ford, Sprint, Tyson and Wendy’s – or through new agency of record client partnerships with Electrolux and New Balance.
VML continues to extend capabilities and collaboration around the world, supporting clients such as Bridgestone, Colgate-Palmolive, Dell, Kellogg’s, Kimberly-Clark, Ford, Microsoft and PepsiCo across multiple VML markets and regions. VML global offices secured new business relationships with brands such as GoDaddy, HSBC, Netflix and Verisign. Additionally, multiple VML global offices garnered Agency of the Year honors.
In short, VML has never been more relevant for a growing number of respected and renowned global brands. We’re thrilled that our 25th anniversary year coincides with the strongest momentum in our history.