Reports from our company leaders

Hill+Knowlton Strategies

Report by Jack Martin (left)
Chief executive officer and chairman

Also pictured: Michael Coates (right), President and chief executive officer, The Americas


n 2016, our 90th year in business, Hill+Knowlton Strategies is renowned as a global source of wisdom, led by accomplished executives who can deploy  an innovative portfolio of communication services delivered by award-winning creative talent. H+K has adapted to the evolving environment involving the democratization of communications, and in 2015 had our third year of notable growth.

Our comprehensive content offering went from strength to strength in 2015

Five years ago, we made a big bet on digital, content creation and social media, and now we are seeing a return on those investments, beginning with the Centre of Creative Strategy in London led by Richard Millar, which has developed a common H+K ideology and is kick-starting our own creative movement. Here we have developed an arsenal of proprietary intellectual property to help our clients develop winning brand narratives.

Our comprehensive content offering went from strength to strength in 2015. With chief global strategist Alex Jutkowitz at the helm, our content expert Group SJR continues to pay dividends, from awards for the GE Tumblr site and Txchnologist to the launch of the content marketing unit Colloquial, a joint venture in Australia combining J. Walter Thompson’s well-known marketing brand with the publishing and audience development experience of SJR, the 2014 Global Content Marketer of the Year. In Brazil, we acquired Ideal, a public relations, advertising, digital and content firm with 170 professionals, more than doubling the size of H+K’s Latin American operations.

Our continued success is underpinned by great talent and a commitment to a culture where that talent is nurtured. In 2015, the Great Place to Work® Institute again named Hill+Knowlton Strategies Canada one of the Best Workplaces in Canada. Last summer, we launched our global HER program (Helping Executives Rise), and recently Hill+Knowlton Strategies US received WorldatWork’s ‘Work-Life 2016 Seal of Distinction.’

We continue to be gratified by the confidence in our work shown by a growing number of world-class clients. We are especially proud to have worked with the RFU for the 2015 Rugby World Cup. The great campaigns built with such long-term partners as adidas, Ford, Intel and P&G give us a chance to do some of our most strategic and creative work. And we’re excited by the new relationship with the dynamic brand Huawei.

2016 will be a year of accelerating growth and increasing momentum for this iconic firm with a grand legacy for original thinking, service innovations and creative solutions for complex problems.