Report by Brian Gleason
Chief executive officer
Our leadership team
axis had one billion reasons to smile in 2015 as we passed 10 figures in billings.
Through new products, new locations, strategic acquisitions and the efforts of our talented team working in 45 markets around the world, we continued to extend our dominance of the programmatic space.
Audiences and data remain at the heart of everything we do
And the industry has taken notice. MediaPost named Xaxis as its Media Supplier of the Year citing our “dominant market position.” AdExchanger has called our and WPP’s investment in technology “exceptional.”
Technology investment continues to be a key element of our success. The acquisition of mobile ad-tech start-up ActionX helped us to nearly triple our mobile revenues
while providing clients with a new suite of proprietary solutions. To capture a slice of the fast-growing performance advertising market we launched Light Reaction, an entirely new business unit with a unique pay-for-performance model offering guaranteed consumer outcomes.
We’ve taken our data expertise into the creative realm with an expanding focus on programmatic creative or, as we call it, self-assembling ads. In Asia, we debuted in several new markets while launching the region’s first product to guarantee 100% viewability. And in the US we’re tackling the upcoming 2016 Presidential Election with Xaxis Politics, the first ever product to use offline voter data for digital targeting.
Audiences and data remain at the heart of everything we do. In 2016, we’re poised to make great strides in personalization, creativity and performance as we continue to advance the capabilities of the industry while fulfilling our mission of making advertising welcome.