Report by Nick Emery
Chief executive officer
Our leadership team
e set out with some big ambitions for 2015 across new business, product innovation, our creative output and driving automation and invention across the network. We met those ambitions.
Unilever, General Mills, Facebook and booking.com voted for us as their global media agency of record – all progressive and visionary clients and from very different businesses, testifying to our breadth and diversity. These global wins were complemented by significant national wins from Indofood in Indonesia, Leroy Merlin in Russia, Foxtel in Australia and Kang Shi Fu in China.
We are developing new approaches with our proprietary technology stack and making dynamic addressable marketing a reality
Our product innovation continued with the roll-out
of our data-infused Loop rooms, discovering real-time insights that drive real-time actions, across 40 offices. We have reinvented communications planning for an adaptive age with ‘Planning for Agility’, creating ideas that move at the speed of culture and we have delivered outcome-focused solutions through FAST (Future Adaptive Specialist Team) units in global hubs, pulling together programmatic, search, social and digital display into one performance-focused delivery unit that works across markets. Content+ now creates dynamic real-time content for a programmatic age and, together with Kantar, we have developed Growth, a toolkit to drive sales and growth across markets. Shop+ and Life+ are our future-facing units dedicated to driving media as digital retail shelf space, and wearables and Internet of Things services respectively.
On the creative front, we enjoyed huge success, winning the Cannes International Festival of Creativity Media Lions Grand Prix with Vodafone Team Red and multiple other Lions for Nike and Unilever. We won two of the three global Effies with Jaguar Land Rover and Nike and 38 Effies in total across the world. We were named the MMA Global Mobile Agency of the Year, Global Cristal Awards Media Agency of the Year, Mediapost’s Social Agency of the Year, Campaign
’s Network of the Year in Asia and national Agency of the Year in Singapore, China, the Netherlands, Sweden, Turkey and India – with over 170 awards in India alone in 2015.
This year will be more of the same but faster. Our biggest challenge is to marry brand marketing and outcome-based media and to fuse both aggregated channel planning with individual and addressable audience planning and trading. We are developing new approaches with our proprietary technology stack and making dynamic addressable marketing a reality.