Report by Irwin Gotlieb (right)
Dominic Proctor (left)
Our leadership team
roupM has always delivered the advantages of scale in the ever-mutable media marketplace. Bargaining power is an enduring value, but it’s not all about our size. As market leader, it’s our responsibility to see further and more keenly into markets, even across walled gardens, to give our clients an edge.
Our business is hyper-competitive and we continue evolving. In 2015, we clarified our advantages for clients, our people and WPP’s stakeholders with new positioning underscoring the inextricable role of data and technology in media. We continued investing in the agency platform of the future to be ready for a world where all media is digital and where all audiences can be targeted using data – data we’re uniquely positioned to harness through our position in WPP.
Our acquisitions of The Exchange Lab and its global programmatic platform and Medialets’ mobile ad serving and measurement technologies are significant in this path, as is the addition of Essence which, until joining us, was
the world’s largest independent buyer of digital media. This largest independent has now joined the world’s largest media group, furthering our objective to create a peerless digital team enabled by the most connected technology.
It’s our responsibility to see further and more keenly into markets, even across walled gardens, to give our clients an edge
We’re not just readying for the digital future, we’re embracing our responsibility to shape it, leveraging client influence to drive integrity – demanding accountability in viewability, sensible and third party-verified audience measures, fraud remedies and assurances of brand safety. And, with our TV ad targeting unit Modi Media leading the US advanced television space, we’re impacting the digital future of television too.
Our agencies’ reports that follow describe new successes in 2015. Our figures show we’ve grown share globally – and very significantly in North America. This was achieved via the extraordinary dedication of our 27,500 people, whose inquisitiveness about media, consumers and marketing is never satisfied.