Ogilvy CommonHealth Worldwide
Report by Matt Giegerich
Chairman and chief executive officer
Our leadership team
espite hastening challenge and change in the global healthcare marketplace, Ogilvy CommonHealth Worldwide (OCHWW) delivered yet another year of growth and expansion in 2015. In moves consistent with our five-year plan, we’ve continued driving the agency forward with a focus on streamlining our global network, collaborating across Ogilvy and WPP, relentlessly pursuing creativity and innovation in healthcare communications, and further diversifying our client base.
Our collaborations within the Ogilvy network and across WPP have allowed us to expand our breadth of services while creating better global efficiencies
Over the past year we streamlined the OCHWW network to better align with our clients’ global footprints, ensuring wherever a marketplace need or opportunity arises, we have both the physical presence and required health expertise in place. Our collaborations within the Ogilvy network and across WPP have allowed us to expand our breadth of services while creating better global efficiencies. Examples include our emphasis on success with Team clients, our collaboration with Sudler & Hennessey to combine offices in Spain, as well as our providing full financial system and back-office support for WPP’s largest US healthcare agencies.
In this rapidly evolving environment, innovation – new skills, new services, new technologies – is vital to OCHWW’s long-term success. This year, along with numerous other advances, we launched a comprehensive electronic health records offering to enable contextual messaging within the normal course of a physician’s digital workflow, pioneered the application of social media within the highly-regulated healthcare environment, and developed unique expertise in data design and health behavior change, making it easier for all audiences to more fully comprehend and act upon health information.
With 41 new assignments from 25 clients in the US alone, we continued to expand our business in traditional biopharmaceuticals. But with ongoing industry consolidation and financial pressures mounting, we broadened our focus well beyond pharma, pushing further into the health and wellness marketplace and converting new work around the globe in OTCs, medical diagnostics, nutrition and health service brands. To this end, we launched Ogilvy CommonHealth Wellbeing, focused on helping transform the individual health state based on fundamental human biology, beliefs and behavior.
And our relentless march forward will continue in 2016 and beyond as we continue to envision and drive the inherently important future of health-oriented communication.