Reports from our company leaders

Group XP

Report by Simon Bolton
Group chief executive officer


s this report goes to press, I am delighted to announce the formation of Group XP.

This group provides an experiential branding capability to clients ready to challenge their marketing conventions. Comprising Brand Union, FITCH and newly-acquired SET – which will also continue to operate individually – the group constitutes one of the world’s largest brand experience consulting groups, featuring a thousand smart minds across a network of 40 offices and spanning five continents.