Reports from our company leaders


Report by Simon Bolton
Worldwide chief executive officer


esigning the Future’ remains our mission at FITCH and I’m happy to report that we are delivering. We use our rich retail heritage and understanding of the customer journey to evolve unique, responsive physical and digital experiences.

I’m pleased to report that it has been a year of strong business growth, particularly in North America. We have won some significant projects; notably, we are working with Ford to define new customer experiences in the world of automobiles and mobility.

Other major client wins include Samsung, Mars, Supervalu, Butlin’s and Edrington.

Hamleys ‘Worlds of Play’ opened in Moscow in March 2015 and has been recognised at several retail design awards, including Store Design of the Year at the World Retail Awards. FITCH has also been recognised as Design Firm of the Year for a remarkable fifth consecutive year in the US. FITCH won its first Silver and Bronze Cannes Lions for Formation, our book that pays tribute to the craft of the adidas World Cup identity.

We began 2015 by consolidating our global studios into three regions overseen by regional CEOs. Hermann Behrens joined us in March to lead the business in North America. David Blair, previously MD for EMEA, expanded his role to build the business in India, which he originally established in 2007.

Our growth in 2015 came in spite of an increase in caution on the part of many brands and retailers in more mature markets. I look forward to working closely with the global team to build FITCH’s opportunities in new markets and in the new offer created by Group XP.