Report by Brian Fetherstonhaugh
Chairman and chief executive officer
Our leadership team
t OgilvyOne Worldwide, we measure our success against three core pillars: financial performance, strategic differentiation and creative excellence. In 2015, we delivered on our expectations in all three areas.
We set new all-time records for revenue and profit, driven by a combination of growth with current clients and new client wins. Special shout-outs go to several operations that contributed so significantly to our strong performance: OgilvyOne New York, Shanghai and our offices in India, Neo@Ogilvy Worldwide and The Lacek Group. It is also particularly gratifying to see that three of our newest additions to the OgilvyOne global network were among our top performers: Bottle Rocket, which specializes in mobile; Social Lab, our social marketing offering; and Verticurl, which specializes in marketing technology. All these achievements are testimony to the talent, innovation and fortitude of our network.
We fully appreciate the power that digital has on how customers shop and buy
Strategically, 2015 was the year in which we consolidated our positioning as ‘The Customer Agency.’ We combine data and creativity to create compelling, personalized experiences that help clients win more customers and make them more valuable. Integral to our offering is DAVE, our proprietary strategic planning and execution methodology. DAVE stands for Data-inspired, Always-on, Valuable Experiences. It’s an innovative approach for us globally and the results are clear: offices that embraced the DAVE process for client engagements had a substantially higher probability of success. In 2016, we will continue to invest in DAVE and bring it to our staff and clients every day and everywhere in the world.
OgilvyOne remains a dominant creative force in the industry. At the Cannes Lions International Festival of Creativity, we won a total of 14 awards, including four Silver and 10 Bronze Lions. We were once again by far the most awarded agency at the global Direct Marketing Association’s ECHOs, outpacing the No.2 agency network by two to one. Over the course of 2015, we also added 17 Effies, 13 Clios and a host of Agency of the Year honors, for entities including Asia (Regional ECHOs), Gloo South Africa, OgilvyOne Business in the UK and OgilvyOne Mexico.
As a customer-centric agency, we fully appreciate the power that digital has on how customers shop and buy. OgilvyOne has been a pioneer in the field of interactive and digital marketing for over three decades and was recently named a Leader in Gartner’s Magic Quadrant for Global Digital Marketing Agencies
report. In 2016, we will deepen our digital capabilities in fast-growing areas such as customer experience design, mobile marketing and e-commerce. Our future continues to look bright.