Reports from our company leaders


Report by Donald A. Baer 
Worldwide chair and chief executive officer


n 2015, we continued our fast-forward progress along  the leading edge of communications, modernizing  and energizing our creativity, our offerings and the talent that makes it all happen. Around the globe, Burson-Marsteller teams are delivering on our promise to  combine the most creative new integrated communications capabilities with the world-class strategic counsel our clients have trusted for 63 years. During the year, we brought to market innovative offerings tapping into the technology, content and distribution opportunities that  are dramatically changing our sector. Even as we changed, we stayed true to our enduring commitment to deliver excellence to our clients and were honored as 2015 Agency of the Year by industry-leading publication The Holmes Report in Africa, Latin America and the Middle East.

New growth-generating services include the launch of our Cuba Specialty Team... focused on economic development and tourism

Among our innovations, we introduced Burson-Marsteller StudioB, our integrated communications approach to providing real-time insight- and data-driven creativity, content production and distribution. With StudioB, we are cutting across practice groups to give our clients full-service strategic communications results, driven by compelling messages and conveyed through traditional and social media channels.

Other new growth-generating services include the launch of our Cuba Specialty Team, which is part of a capability focused on economic development and tourism. We also strengthened our cyber security communications and preparedness capabilities through a strategic alliance with Ridge Global, led by former U.S. Secretary of Homeland Security Tom Ridge.

Our relentless commitment to exceed expectations yielded major new clients in 2015, including The Egyptian Ministry of Tourism, FedEx, Oracle, Pitney Bowes and Zebra Technologies. As we delivered significant business results for our clients, we had a 30% year-over-year increase in awards for our work. All of this progress demonstrated we are continuing to play a crucial role  in the future of communications.