Report by Rupert Day, chief executive officer
Rupert Day, chief executive officer
In 2014, tenthavenue consolidated its position as a leader in building and delivering content, which aligns brand objectives with consumer need in out-of-home (OOH) environments. From retail to transit – through our specialist companies Candyspace, Forward, Joule, Kinetic, Spafax and TMARC, consumers can engage with that content however they choose, whether via a large digital display or through their personal device.
To deliver on this, we formed additional divisions, such as Kinetic Active, which builds physical, digital screen and hand-held device creative experiences aligned with Kinetic’s core media business, bringing together content and media based on our understanding of the consumer ‘on the move’.
In 2015, we intend to go further: to build the backbone of consumer-led, advertiser-owned channels. This will enable brands to start to create, versus buying audiences at a much larger scale. We are building on our existing global content relationships, new local content partners and our own technical capability to deliver that content in a multiscreen world across different devices.
Our solutions address the differing demands in mature and growth markets, taking into account consumer need, data cost and device functionality.
The quality of the brand experience relies on bringing data, content, technology and media together, so in 2014 we increased our integration with new and existing
partners across all of the above to deliver a seamless offer, as well as bringing additional expertise in house.
Innovative product development and financial success was achieved across all our businesses in 2014, with additional assignments from Coca-Cola, Unilever, Mazda, Jet Blue, Tesco and Yum! Brands. Many thanks to all our clients, people and partners for a great 2014 and for what I expect to be an even better 2015.