Ogilvy CommonHealth Worldwide
Report by Matt Giegerich, chairman and chief executive officer
The healthcare marketing ecosystem is its own dynamic domain. While daunting for some, Ogilvy CommonHealth Worldwide has been uniquely able to adapt, innovate, lead and thrive in this environment – and the year 2014 was no exception.
We were able to further expand and diversify our global roster, representing a growing portfolio of big pharma, biotech, CPG and specialty-based clientele. We continued to reshape our global network to best match the needs of the marketplace, establishing a new office in Dubai and realigning our healthcare communications practices within the Asia Pacific region.
We made purposeful investments in talent with the addition of vital new leaders in digital strategy, social networking, payer marketing and integrated client service. And in the latter part of the year, we acquired Element Marketing Group, now Ogilvy CommonHealth Market Access, to provide clients with unmatched capabilities in payer data, digital solutions and marketplace pull-through.
We broadened our array of client services with new planning approaches that leverage health behavior insights and economics, and proprietary tools and partnerships in the areas of digital content, social listening, data and analytics. We bolstered our industry prominence with 178 thought leadership publications and speaking engagements, and won over 40 awards for creativity, spanning every discipline and region. These efforts are clearly paying off, as indicated by the nearly 200 new business opportunities engaged around the world.
We made purposeful investments in talent with the addition of vital new leaders in digital strategy, social networking, payer marketing and integrated client service
Looking ahead, as we continue to align our organization behind the dual pillars of creativity and effectiveness, I’m pleased to share that we have formed a global creative council to ensure our organization remains universally focused on achieving the highest creative performance at all times and in all things. And we will maintain the focus of these ideals within our WPP team-based accounts, representing our largest and most important customers.
Finally, with the topic of health and wellness now omnipresent and blossoming to include more and more brands, categories and manufacturers, in tandem with our partners across the Ogilvy & Mather and WPP networks, we look forward to cultivating an even broader range of B2B and B2C health-oriented clients, furthering our unique passion and purpose in the mission-critical realm of health behavior change.