Report by Lois Jacobs, chief executive officer
Lois Jacobs, chief executive officer
In 2014, we repositioned ourselves on a platform of delivering Agile Brands.
The speed of modern-day disruption means brands are being created and managed in an entirely new context. Successful brands are agile brands. Landor has identified six essential characteristics of an Agile Brand together with an understanding of how brand management must change so that brands may act and adapt quickly while remaining embedded in strong principles. It is this interplay between standing for something and yet never standing still that makes agile brands successful. In 2014 our thinking resonated and we gained new clients everywhere including: Barclaycard, HomeAway, Generali, Siemens VAI, Target Australia, and others.
In the US we combined our four offices into one region under the leadership of our new president for North America, Stuart Sproule. Stuart brings considerable digital expertise to Landor having formerly served as president of TBWA’s Digital Arts Network.
We saw good growth within Asia Pacific and we further expanded our network by opening offices in São Paulo and Istanbul.
A highlight of the year was winning the first Gold Cannes Lion for Product Design for our Alcoa trashcan designs in New York City’s Central Park.