Report by Peter Stringham, chairman and chief executive officer
Best Alone. Better Together. For our clients, it means getting some of the smartest people and best resources in all the disciplines of communications around a table figuring out what’s best for their brand.
For the partner companies of Y&R Group, it is a strategy that has been proven over nearly half a century, when Y&R made its first acquisition outside of advertising.
We launched INSPIRE, a sustainability practice across all the Y&R Group companies that helps clients craft communications that create commercial value for the brand
We constantly reinforce our ability to collaborate. In 2014, Y&R Group initiated cross-company business development training with the Group’s New Business Development Council. We continued our proprietary Rubicam University client partnership and cross-disciplinary training program.
We restructured the Global Intelligence Group to give broader and deeper support to the entire network.
And, finally, we launched INSPIRE, a sustainability practice across all the Y&R Group companies that helps clients craft communications that create commercial value for the brand.
On these next pages, the Y&R Group companies share their perspectives, their achievements, and their plans for the future.