Report by Christian Tiedemann, joint chief executive officer
In 2014, our top creative flagship brand Scholz & Friends was named Agency of the Year at the prestigious Red Dot Awards which honours top design achievements worldwide. And for its top international client, Opel, the agency developed ‘Umparken im Kopf’ (Repark your Mind), a mindshift for the brand and the campaign of the year, which generated extensive awareness and coverage across all media. At the most important creative award show in Germany, the Art Directors Club (ADC), Scholz & Friends was ranked No.2 with work for Deutsche Bank, Frankfurter Allgemeine Zeitung and Greenpeace.
Scholz & Friends Zurich won the international USM Haller account and developed a global campaign for its 50th birthday.
Our brands deepblue networks, United Visions and iPS are developing well. gkk Dialog Group won Samsung, a further international client for its portfolio. kkld, our disruptive digital agency, launched international campaigns for Panasonic and Polaroid and was ranked for the first time amongst the Top 10 agencies in Germany in the ADC’s Creative Ranking 2014.
Commarco increasingly benefits from the WPP ‘horizontality’ approach
Besides its ability to create truly tailor-made solutions for clients, Commarco increasingly benefits from the WPP ‘horizontality’ approach, co-operating especially closely with Hogarth Germany and Brand Union as well as specialist agencies across the globe.