Reports from our company leaders

Report by Eric Hoyt, president and chief operating officer

Photo of Eric Hoyt, President and chief operating officer, Bravo

Eric Hoyt, president and chief operating officer

The US Hispanic market is the best business opportunity in America and Bravo continues to thrive by helping our clients capitalize on this critical growth sector.

New business performance was excellent with major wins: American Express, Coca-Cola, General Mills, MillerCoors and SC Johnson. Each one of these wins was achieved working in tight collaboration with other WPP partners (Ogilvy & Mather, Wunderman, Geometry Global and Cavalry) proving the value and relevance of ‘horizontality’.

2015 looks equally promising as our full client roster will benefit from our fully integrated offering that combines brand, digital and retail solutions to drive brand growth and business success.