Section image

Seven Suckers

oil on canvas
22 x 20 in

Penny Machines
oil on canvas
23¾ x 29¾ in

Stack of Books
oil on canvas
30 x 24 in

Seven Suckers
oil on canvas
19 x 23 in

Twin Jackpots
oil on canvas
30 x 46 in

oil on canvas
20 x 26 in

Cake Slices
oil on canvas
20 x 16 in

The impact of our work

The social and environmental impact of the work we undertake for clients is one of our most important CR issues. Our goal is for WPP to be a centre of excellence for environmental and social communication.

Sustainability in marketing

Consumer concerns about the environment and labour standards are creating markets for green and fair trade products. In many regions, businesses are subject to a growing volume of regulation and increased scrutiny from pressure groups, the media and the public on a wide range of social and environmental issues.

Leading companies are responding positively, by embedding ethical values in their brands and developing products with better social or environmental standards. They need effective marketing to communicate the benefits to consumers. For example, our businesses have formed a multi-disciplinary sustainability team to meet Procter & Gamble’s specialist needs.

In 2009 Ogilvy & Mather established Ogilvy Earth, creating a global network of sustainability marketing specialists. In our Corporate Responsibility Report, which is available online at from June 2010, we profile some of our work in this emerging area.

Social marketing

These are campaigns with social or environmental objectives, usually undertaken for government or NGO clients, tackling issues related to public health, safety or the environment. They are designed to raise awareness or encourage people to change their behaviour. Several WPP companies specialise in social marketing, including Ogilvy Outreach, Ogilvy PR’s social marketing practice, and Thompson Social.

Examples of social marketing campaigns by WPP companies in 2009 will be included in our Corporate Responsibility Report, available online at from June 2010.

Climate change awareness

The issue of climate change presents many communications challenges to governments, companies and NGOs. WPP aims to support these organisations in their efforts to educate and encourage consumers to adopt low-carbon lifestyles.

WPP companies Ogilvy & Mather, through Ogilvy Earth, and Hill & Knowlton provided pro bono marketing and communications support to the UN Climate Change conference in Copenhagen, in December 2009. Ogilvy Earth created the ‘Hopenhagen’ campaign designed to capture global public attention.

WPP’s CEO Sir Martin Sorrell addressed the World Business Summit on Climate Change in Copenhagen in May 2009, on the role of marketing in tackling climate change.

Cause-related marketing

Cause-related marketing links brands to charities, usually through a donation for every product purchased. Executed sensitively, these campaigns benefit both the brand and the charity. Many WPP companies work on cause-related marketing. Examples from 2009 are included in our Corporate Responsibility Report, available online at from June 2010.

Share This