B to D Group

Craig Branigan, Chairman and chief executive officer

Report by Craig Branigan (above)
Chairman and chief executive officer

Despite the challenging economic climate in the second half of the year, the Branding to Design (B to D) Group continued to deliver strong results in 2008. Landor, The Brand Union, Lambie-Nairn and The Partners all enjoyed a record year. Group companies continued to leverage shared resources in talent and technology, exchange knowledge and best practices and gain access to significant new business opportunities. In 2008, the Cannes Lions International Advertising Festival introduced design as a category; three of our companies left Cannes with a Gold Lion, reflecting the strong creative excellence of the group. I am pleased to say that this was further strengthened by the welcome addition of Fitch to the group in 2008.