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The Bravo Group

Report by Eddie Gonzales

Chairman and chief executive officer

In 2007, The Bravo Group saw a key management change, the consolidation of all five Bravo offices, new executive appointments and promotions, awards for creative work and contributions to our Hispanic community.

In October, we consolidated the five offices of The Bravo Group under the single leadership of Eric Hoyt, who has been with Y&R Brands for over 17 years and was given additional responsibilities as president and COO. With Hoyt's appointment, the agency is looking ahead to be more geographically client-driven rather than New York-centric. Nilda Velez, GM of MosaicaMD assumed leadership of the NY office.

Our work was recognized and awarded. Two ads, created by Bravo and multicultural agency MosaicaMD, were ranked as the number one and two most-recalled Spanish-language TV ads, according to IAG Research. A Ragú® pasta sauce ad created by MosaicaMD was ranked as the most-recalled ad on Spanish-language TV stations Univision and Telemundo and one created by Bravo for Oreo® cookies was the second. The Bravo Group won the Diente de Oro award from Círculo de Creativos Argentinos for the website, created for the Wrigley Eclipse brand, which was a key component of a multi-million dollar, fully integrated Hispanic marketing campaign.

In 2007, the agency continued to attract top talent, notably Jaime Kalfus as chief insights officer and Jesus Portillo as chief financial officer. In the pro bono arena, Bravo created an ad campaign for The Latino International Theatre Festival of New York to promote the inaugural TeatroStageFest '07.

Top Bravo executives were recognized for their contributions in the community. Yvette Peña was honored at the Hispanic Alliance for Career Enhancement (HACE) 25th Anniversary Award Ceremony for her career achievements and work in the Hispanic community. Veronica Vela was chosen to be among four panelists to speak and share their experience with attendees at the Diversity in Advertising Career Day held in New York City.