Savlon Id-Guard

Millions of school kids do not have the habit of washing their hands with soap. One of the main reasons being lack of this habit at home.
Countless children succumb to diseases such as diarrhea owing to this reason. Simply providing handwash or soap wasn't helping as either the soap or bottle of handwash would get misplaced or the kids just wouldn't be patient enough to wait till they get to use it.
Savlon, one of India’s popular health & hygiene brands, wanted to provide every kid with a personal access to handwash in a way that made handwashing easy and fun.

In government schools in India it is compulsory for the kids to carry an identity card (id-card). Each kid has to wear one around his or her neck. Savlon came up with a simple solution that could be implemented in every school easily.
We took the school's id-cards and re-purposed them into handwash dispensers.Thus we designed Savlon Id-Guard – a pouch that combined the id-card with an easily replaceable handwash sachet. The Id-Guard became a permanent part of the school uniform. Kids enjoyed squeezing the handwash out of their Id-Guards. This made them use it more often.
Because using the Id-Guard is fun, it establishes a long-term relationship between kids and hand hygiene.