With branding and packaging created by local market teams, Cornetto looked inconsistent around the world. Our challenge was to create the first unified global visual identity to express Cornetto's personality and values.
Our visual identity and packaging design appeals to a new generation of consumers, capturing the authenticity of the brand in a simple yet distinctive way. It's a result that brings out the playfulness and spontaneity of the brand, getting to the heart of what Cornetto means to people, whilst increasing relevance to younger consumers.
Inspired by the spontaneous moments that bring people together over their favourite ice cream, we developed the idea, ‘Making the Moment’. It’s an idea linked to Cornetto’s roots as the original makers of creamy ice cream in a crunchy waffle cone.
Our global visual identity and packaging appeals to new generations of consumers, capturing the authenticity of the brand in a simple yet distinctive way. The introduction of delicious photography paired with an optimistic colour palette help to increase the associations with real food.
By championing the snap of the cone and the iconic chocolate tip, we have brought out the playfulness and spontaneity of the brand.