Chiavalon Gift Packaging

The Chiavalon family, which is among the most awarded extra virgin olive oil producers in Croatia, wanted to have a special edition packaging for tourists, as a gift or a souvenir. The solution needed to communicate the origin of their oils which are produced in Istria. They also wanted to emphasize the tradition, as well as contemporary technology and art put into the production of their oils. The insight came from the research of traditional and modern associations of Istria's Vodnjan, where the oil is produced.

The design is inspired with the traditional architecture in Istria, its stone houses, as well as with the arts Istria is known for today – film, music and murals. This packaging design combines the historical and contemporary heritage of Istria. The bottle is inside a specially constructed cardboard box shaped like the local Istrian housing architecture, while the graphic design is a referral to Vodnjan's contemporary artistic murals, with motifs of music and film. The relationship between the packaging and local culture gives it a strong foundation in the local identity, while its creative upgrade gives it a recognizable visual character. The entire packaging significantly overcomes the standards in olive oil presentation, raising it to the level of an artistic object any tourist would consider having as a clear reminder of the time spent in Istria.