The Feminist Letters

By Y&R New York, New York, USA

For Women of Sex Tech

Highly Commended in category Design & Branding

In subcategory Craft - Typography for Design

WPPED Cream
WPPED Cream
WPPED Cream
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WPPED Cream
Project Description
The Feminist Letters is a typeface created to amplify the message advocating for gender equality. Each letter and number was designed with purpose, calling attention to issues like equal pay, reproductive rights, women’s health, women in politics, and campus assault laws. The font was created as a tool for strong feminist voices to communicate their existing perspectives through intelligent, feminist design. When represented in complete typographic form, the font displays a truly inclusive image of feminism. So when a feminist has something to say about gender equality, they can use the right typeface.
Agency Solution
We created a fully functional, free for download illustrated .OFT font available on thefeministletters.com. On the site, users input their information and directly tweeted to their representatives in the typeface. They could also learn surprising information about the feminist issues each letter stands for. Voters used the typeface to write letters, postcards, faxes, tweets and emails to their senators. Feminists across America marched with The Feminist Letters protest signs at the Women’s March where +3 million marched. At our NYC launch event, our feminist partners Women of Sex Tech, Bustle, Bow & Drape, Unbound, Butter & Scotch, YOLA Mezcal, and Terrorbird Media supported our cause and donated to Planned Parenthood of New York City. We blasted our message across social platforms - Feminists used our typeface to contact senators, communicate on social media, and the typeface was written about in media outlets across the world.
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